The term ‘Premium’ is encountered everywhere today – from coffee to cars to spirits. But what does this word actually mean in relation to rum? Is every expensive rum automatically a premium product? Or is there more to it than just the price and a pretty label?
Especially in a time when the market is full of colorful bottles and marketing promises, it’s worth taking a look behind the scenes. Because genuine premium rum begins where craftsmanship, origin, and character come together.
1. Origin Raw Materials: the Foundation Matters
Premium rum is usually produced in traditional rum regions – e.g., in the Caribbean, South America, or on islands with rum history. The quality of the raw materials is crucial, especially the sugarcane or the molasses derived from it.
➡️ Old Dragon Rum is based on a high-quality combination of aged rums from Venezuela and Jamaica – two regions that have been known for excellent rum culture for centuries.
2. Distillation: more than just a Still
Not all rum is distilled the same way. High-quality producers rely on traditional methods such as Pot Still (for complex, aromatic rums) and Column Still (for pure, smoother distillates). Many premium rums combine both methods to achieve depth and balance.
➡️ Old Dragon uses exactly this mix: Pot Still + Column Still. This ensures elegance, depth – and a flavor signature that stands out from mass-produced products.
3. Aging Storage: Time Instead of Tricks
A genuine premium rum is not ‘enhanced’ with artificial flavors or colorants, but gains its character through years of aging in wooden barrels. The climate plays a crucial role here: tropical climate, as in the Caribbean, naturally accelerates the aging process.
➡️ The distillates contained in Old Dragon Rum are aged for a long time – which is reflected in the smoothness and depth of its aroma.
4. No Artificial Additives
Many industrially produced rums contain sugar, colorants, or flavors to mask lacking quality. Premium products deliberately avoid this – they don’t need tricks because the substance is right.
➡️ Old Dragon avoids unnecessary additives. The natural banana note comes from the aging process and the selection of rums – not from the laboratory.
5. Taste Character: the Real Difference
What ultimately defines a premium rum is the experience when drinking: a smooth mouthfeel, a complex aroma (‘nose’), and a lasting finish. It’s not about alcohol sharpness – but about harmony, elegance, and soul.
➡️ Many of our customers – including former whisky or gin drinkers – describe Old Dragon Rum as ‘surprisingly smooth, fruity, and full-bodied’. A statement in the glass – ideal for enjoying neat at room temperature.
Conclusion: Premium is Recognized not by Price, but by Standards
A genuine premium product proudly carries its origin, is crafted thoughtfully, and tastes not just good – but unique. Old Dragon Rum is exactly that: not a mass product, but a work of art with depth – born from the spirit of a tattoo studio, but made for connoisseurs with high standards.
If you want to know how real premium rum can taste, one that convinces without artificial additives but with character, then you should take a closer look at Old Dragon.
👉 Discover now at www.olddragon.de
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