Old Dragon Story & Style | Tattoos, Biker Culture & Rum History
A good rum always tells a story. Here, we tell ours. Old Dragon is more than just a spirit in a bottle. It is a commitment. To an aesthetic that doesn’t age, and to values that never go out of style. In our “Story & Style” section, we dive deep into the world that has shaped Old Dragon. This isn’t about recipes, but about the foundation of our brand: freedom, craftsmanship, and a bit of healthy rebellion.
From the rough seas to the asphalt The history of rum is inextricably linked to the history of seafaring – and with it, the history of tattoos. What used to be the anchor on a sailor’s forearm is today a biker’s backpiece or a modern individualist’s sleeve. The motifs have changed, but the meaning remains: it’s about identity.
More than just the surface We celebrate a lifestyle that is “real.” No polished trends, but rather edges and character. Whether you are fascinated by the history of Navy rations, want to know why Sailor Jerry is a legend, or simply understand why a premium spiced rum is the perfect accessory for stylish men – you’ve come to the right place.
Sit back, pour yourself a drink, and dive into the world of the dragon.
Our articles on culture, history, and lifestyle:
Story & Style - Old Dragon

From the tattoo studio to the bar: Why customers love the Old Dragon story
In a world where brands are often designed on the drawing board by soulless corporate marketing departments, people yearn for the authentic. They look for a story they can feel.

The perfect drink for the motorcycle workshop: The after-work wind-down after a ride
The tour was long, the roads were twisty, and the asphalt demanded everything today. Who doesn’t know that feeling? You roll the machine into the workshop, the engine clicks softly

The 5 best rum gifts for men (2026): The ultimate guide for true connoisseurs
The year 2026 is all about conscious enjoyment. Gone are the days of thoughtlessly grabbing any mainstream alcohol from a supermarket shelf and stuffing it into a gift bag. Men

Tropical flair in Dinkelsbühl: Old Dragon Rum cooperates with the Papilonia butterfly house
When people think of premium spiced rum, images of exotic worlds, lush nature, and the humid climate of the Caribbean immediately come to mind. Now, you can experience this very

The summit meeting in the world of flavors: Three legends test the Old Dragon Rum
When three of the most distinguished minds in the German gastronomy scene meet, it is no ordinary appointment – it is a culinary earthquake. The ultimate endurance test has now

Old Dragon Rum meets culinary authority: Peter Scharff as a guest in Dinkelsbühl
In the world of indulgence, there are moments when quality meets genuine passion. One such moment occurred recently here in Dinkelsbühl, when we had the honor of welcoming none other
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