In a world where brands are often designed on the drawing board by soulless corporate marketing departments, people yearn for the authentic. They look for a story they can feel. This is exactly where the secret behind Old Dragon lies: It is not a product that is "just there." It is a brand born from…
The tour was long, the roads were twisty, and the asphalt demanded everything today. Who doesn't know that feeling? You roll the machine into the workshop, the engine clicks softly as it cools down, and the smell of gasoline and warm metal hangs in the air. This is the moment when the ride isn't actually…
The year 2026 is all about conscious enjoyment. Gone are the days of thoughtlessly grabbing any mainstream alcohol from a supermarket shelf and stuffing it into a gift bag. Men who appreciate good taste, high quality, and something special are bored with the same old industrial spirits. They are looking for character, a story, and…
When people think of premium spiced rum, images of exotic worlds, lush nature, and the humid climate of the Caribbean immediately come to mind. Now, you can experience this very world right in the heart of Dinkelsbühl. We are incredibly proud of our latest partnership: Old Dragon Rum is moving into the breathtaking Papilonia butterfly…
When three of the most distinguished minds in the German gastronomy scene meet, it is no ordinary appointment – it is a culinary earthquake. The ultimate endurance test has now taken place in Dinkelsbühl: Peter Scharff, Christian Münz, and Bernd Siefert have put our Old Dragon Rum under the microscope. The result? The dragon left…
In the world of indulgence, there are moments when quality meets genuine passion. One such moment occurred recently here in Dinkelsbühl, when we had the honor of welcoming none other than Peter Scharff to Old Dragon Rum. When a TV chef and herb expert of this caliber stops by, you know: something very special is…
